Las Vegas Furniture Market – Inada & Cozzia Visit

August 7, 2017
 By Dr. Alan Weidner
August 7, 2017
 By Dr. Alan Weidner

Las Vegas Furniture Market – Inada & Cozzia Visit

Las Vegas Furniture Market

Last Wednesday I flew to Las Vegas to attend the bi-annual Furniture Market. I went with the intention of visiting the Inada booth to try out the new Positive Posture Brio L-track massage chair, which I did. I also saw that Cozzia had a booth there too, so I dropped by to check out the Cozzia Qi and the new Cozzia QiSE. Although it was hotter than blazes in Las Vegas, the experience with the massage chairs was quite beneficial.

I had recently ordered the new Brio massage chair from Furniture For Life (FFL), the parent company of Inada USA, Positive Posture, and Panasonic USA, for both of my showrooms, but was eager to sit on this latest creation from the mind of Cliff Levin, the President of Inada USA and FFL. I suspect that since L-tracks and foot rollers are all the rage in the massage chair industry, and since no Japanese massage chairs have those features, Cliff took it upon himself to find one for his company. And, find one he did. He outsourced the manufacturing of the chair to a reputable factory in China but much of the nuance and specs of the chair came directly as a result of the input from Cliff and FFL. The  resulting product, the Positive Posture Brio, was impressive to me.

I spent my time at the Inada booth with Ian Hays and D’Ondre Black. D’Ondre gave me the chair demo with explanations of the chair functions, while Ian and I talked shop about the industry and business. They were great and made me feel right at home. Thanks fellas!

It is a 3D L-track massage chair with a similar feel to what you would come to expect from an Inada product. The overall feel of the chair was very good, reminiscent of a Japanese-made chair. It was a relatively quiet chair and the quad rollers offered a good, intense spinal massage. We will have our floor models in our showrooms this week and I will then be able to offer a more detailed and meaningful review. You can check it out, along with features, specs, and images, here on my website…

Positive Posture Brio massage chair

Cozzia Qi massage chair

Cozzia Qi

Cozzia QiSE

Cozzia QiSE

My visit to Cozzia was equally as enjoyable, as I chatted with John Cribbs, Vice-President of National Accounts for Cozzia. I finally got the chance to see the Cozzia Qi and their first L-track chair, the new Cozzia QiSE. The Qi was being used for some company videos so I couldn’t sit on it, but I did get a chance to sit on the QiSE. It is a good L-track with some cool functions. It is also a pretty sharp looking chair. The Qi is a special looking chair and I was told that within 60-90 days it will come packed in 3 boxes instead of 1, so that now it will fit into pretty much all doorways (which it can’t do currently because of it’s 36″ width). Hopefully we’ll have one or both of these chairs in our showrooms within the next month or two.

Great visit this last week with some great people. Stay tuned for detailed reviews in the near future.

Dr. Alan Weidner

P.S. Give us a “Like”, “Share”, or “+1” and leave me a comment or question below to share what you learned or ask any questions, so other folks can benefit from this material.

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