Super Novo & Master Drive AI & Aura

Human Touch logo
Human Touch logo
Human Touch Super Novo massage chair
Human Touch Super Novo

We’ve known for quite some time that Human Touch was introducing their new Super Novo massage chair, the first massage chair incorporating Alexa voice response compatibility as far as chair function goes. Well, it has finally hit the market and we have finally added it to our website. We still have the Human Touch Novo XT2 in our showrooms, since it is still a very popular chair for us, but will be considering adding the Super Novo to our showroom(s) in the 4th quarter of this year. It comes in black, red, dark gray, espresso, and cream colors. Here are it’s primary features:

  • Virtual Therapist (using Amazon Alexa to control your chair function)
  • 4D L-Track
  • 38 Auto Programs (includes Meditation programs and the Yoga Studio program)
  • Advanced Tile Remote Control (crystal-clear LCD screen)
  • Bluetooth Technology with an Altec Lansing Premium Sound System –
  • Heat (back, feet, and calves)
  • Full Body Stretch
  • Fits up to 6’9″
  • Adjustable Knee Massage Position
  • Quick Keys
  • USB Port & Phone Slot

Also, Ogawa announced this week the introduction of their new Ogawa Master Drive AI

Ogawa Master Drive AI massage chair
Ogawa Master Drive AI

model. It will be available for sale, in the blue/sand color only, the week of September 23rd. The other two colors, burgundy/black and graphite/espresso will be available a few weeks after that. It seems to me to be a chair in a similar vein to the now discontinued Cozzia Qi, which is manufactured and owned by the same company. It’s primary list of it’s features are below:

  • 4D Roller Technology (3″ depth adjustment)
  • 4D Vario Motion Mechanism (part of the chair’s Quick Keys)
  • Chair Doctor Biometric Health Tracker (sensor)
  • Alexa & Google Voice Compatible
  • 60 Airbags (arms, legs, feet, seat, waist, shoulders, and low back)
  • Memory Capability (up to 3 different user profiles)
  • Quick Touch User Controls (aka Quick Keys)
  • 3 Years Parts & Labor In-Home Warranty
  • Pre-Installed Samsung Tablet  (Ogawa app)
  • 26 Auto Programs
  • Patented SmartSense Aircell Technology
  • Ottoman with Smart Sense (electronic leg extenders)
  • Heat Elements (back, via heated rollers, as well as the knees/calves and feet)
Infinity Aura massage chair
Infinity Aura

The third chair we’ve recently added is the new Infinity Aura, which is a perfect offering for the under $4K budget. A very solidly built chair that comes with a 1 year parts & labor warranty and a 2nd year of parts. Available colors are black, black/brown, and cream/brown. It has a full range of features you’d expect to see in a massage chair today, including an L-track roller system, plenty of airbags, mechanical foot rollers, heat, space saving, and BlueTooth connectivity. The best feature of all, in my opinion, is Infinity’s great customer service…among the very best.

Well, that does it for this today. I am flying to Colorado tomorrow to visit with Furniture For Life. They are the parent company of Positive Posture and DreamWave massage chairs, as well as the US distributor of Panasonic chairs. I have heard that there is a lot brewing over there and I hope to come back with some great info, which I will, of course, share with you.

Dr. Alan Weidner

P.S. Give us a “Like”, “Share”, or “+1” and leave me a comment or question below to share what you learned or ask any questions, so other folks can benefit from this material.

The New Super Novo from Human Touch

Human Touch logo
Human Touch logo

Last week, I visited the head offices of Human Touch massage chairs in Long Beach, California, to see some old friends and check out their new Super Novo massage chair, the prototype of which was on display in their showroom.

I met with David Wood, Human Touch CEO, and some of his staff including Vicki Lladoc, Cathy Lou, Michelle Guerin, and Suzie Willcox, my oldest friend in the massage chair industry (“oldest” meaning how long I’ve worked with her…not her age!!).

When I began selling massage chairs in 2005, Human Touch was the only major massage chair company in the USA and theirs were the only chairs I originally carried. Suzie was my contact person at Human Touch from the get-go and we have remained good friends through all these years. She and her daughter, Julia, even flew out to my Utah showroom grand opening in 2008! It was so good to see her again after many years and see that she is still working at Human Touch.

David went over the features of the new Super Novo massage chair with me. It looks much like the Novo XT2 which we already carry and have in our showrooms, but with some minor upholstery and body design changes. Here is a list of the other differences discussed during our meeting:

  1. Alexa-Enable Virtual Assistant – Human Touch has integrated Alexa with this model. With the use of a plug-in adapter, you can speak through your Alexa device to activate your chair’s functions. You can watch how that is done in the video below. Fascinating and very timely considering the current proliferation of voice command devices.
  2. 4D Rollers – You all know what I think about this term, but it means that the Super Novo has a 3D roller track system with a so-called “4th dimension”,referring to the variable speeds or rhythms of the rollers during an auto program. You see, 3D alludes to the 3 dimensions within which the rollers of the chair can operate. Those 3 dimensions are the x,y, and z axes of movement. Non-3D chairs (aka 2D chairs) have rollers that move side-to-side along the x-axis and up-and-down along the y-axis. Every single massage chair does that. The 3D refers to rollers that can also be adjusted forward-and-backward. There really isn’t a 4th dimension in our time and space continuum here on earth, but many massage chair companies use that term, in my opinion, as a marketing ploy to make you, the customer, believe that their 4D chair has something unusually unique and “out-of-this-world” compared to a 3D chair. The thing is, all massage chairs have the ability to adjust the roller speed, whether the chair has 2D or 3D rollers.  Enough of my ranting. But, the Super Novo has 4D.
  3. The stretch program of the Super Novo offers two different options…one involving leg extension and one involving knee flexion (bending the knees). I’ve not seen this dual stretch feature outside of the Human Touch Novo chairs.
  4. Heated feet and calves – If you love heat in your massage chair, this will only convince you more to seriously look at the Super Novo. Pretty much every massage chair has back heat, but it is not as common to find heated feet, much less heated calves. Nice feature.
  5. Optional remote control pedestal – Previous models of the Novo have a pouch on the side of the arm rest into which you can put the remote when not in use. Now, they have an optional pedestal that attaches to the arm rest onto which you can attach the remote control via a magnet. You can even put a magnetic sticker to your phone or device and attach it to the pedestal. It is so easy to remove the remote from the pedestal when it is magnetized. I like this feature. If you don’t want the pedestal, you can just lay down the remote on a “tray” on the right arm rest so it is out of your way you’re getting massaged.
  6. Apple and Android apps – You can download apps to your device and operate your chair from your device. That is one of the reasons why the magnetized remote control pedestal is kinda cool. With the technology of this chair and it’s apps, you can memorize up to 100 different user profiles!
  7. “Saddle” colored upholstery option – Novo chairs have always had wonderful and plentiful color options. The saddle color is new to this model and it looks great. It is a leather-like color that has a very nice look to it.
  8. Quick keys and dial on the arm rest allows you to activate various chair functions without having to handle the remote control. We are seeing more and more of these quick keys in the market. In the video below you can hear Vicki explain how the quick keys and dial work.
  9. Improved Altec-Lansing speakers – Altec Lansing speakers were introduced to the Novo XT2 and they are wonderful. The new speakers in the Super Novo are improved even more to make your sound experience second to none.

The Super Novo will be launched in June 2019. I will also be doing an online video interview with David Wood next Monday (March 18th). As the CEO of Human Touch, he can offer a unique perspective on topics not only related to his own company but also to the industry as a whole. I look forward to chatting with him in that format. I will post the interview to our YouTube channel later that same day. If you have any questions that you’d like me to ask him, just email me with those questions.

PRICE TAG: $9999

Dr. Alan Weidner