I am so pleased to announce that we are going to open another Massage Chair Relief showroom, this one in Arizona! I traveled to Phoenix
this morning and met with Ben Epstein at the Scottsdale offices of Arizona Partners Retail Investment Group, LLC, to sign the lease. They are the owners of the strip mall where our new store will be located.
The address of the new store is 1955 W. Baseline Road, Suite 105, in Mesa (right between XO Nails and Papa Murphy’s Pizza). The property is at the corner of Baseline and Dobson, close to both the 101 and 60 freeways. The anchor store in the strip mall is an Albertsons grocery store.
The journey to this decision has been a long time in the making. I actually started looking at potential spaces in the Phoenix area about 2 years ago. I had traveled down there a few times to scope out prospective locations that fit our search criteria. I had narrowed down my search to 4 different locations. Because I am a bit older now and far more loathe to risking the loss of hard earned capital, I took my sweet bloody time making the decision. It was not easy. The prices were much higher than I had expected (on par with our lease payments for the California store) plus I would have to commit to a longer lease than I would have liked.
Of course, the opening of a store is a lot more work than just finding a location. Licensing, business registration/incorporation, lease negotiations, finding suitable staff and then training them, finding a delivery company, finding a capable technician to take care of our Lifetime Labor Warranty, arranging and paying for a showroom build-out, and buying showroom inventory, just to name a few things, can be a bit overwhelming for a fiscally conservative older guy like me.
After months of stewing over the decision, and driving myself nuts with that indecision, I took the dive and committed to this particular location, one I had actually felt good about right from the start. First thing this morning, I signed the lease. Later this morning, I met with the contractor and went over the details of the leasehold improvements (aka build-out). We are patterning the layout and look & feel after our SoCal showroom, but with different color schemes and NOT carpet (man, what was I thinking?!?!). The picture below represents the blank canvas with which the contractor gets to work. I will post pictures when it’s done.
We anticipate about a month for the build-out to be completed. In the meantime, the search for staff begins. I found my manager at the California store, Michael, by reaching out to my current and prospective customers. If any of you reading this article know of anyone who would be interested in working with us in this store, please have them reach out to me, via phone at 801-417-8240 or via email at firstname.lastname@example.org for an interview. I would love to visit with them.
For those of you who have purchased your massage chair(s) from us, thank you for your patronage. That is what has made it possible for Massage Chair Relief to take this next step. For those who read my articles and watch my videos, thanks for motivating me to open another store. I want to bring the chairs to you to help with your decision-making process.
Dr. Alan Weidner
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