Las Vegas Furniture Market – Inada & Cozzia Visit

Las Vegas Furniture Market event
Las Vegas Furniture Market event

Las Vegas Furniture Market

Last Wednesday I flew to Las Vegas to attend the bi-annual Furniture Market. I went with the intention of visiting the Inada booth to try out the new Positive Posture Brio L-track massage chair, which I did. I also saw that Cozzia had a booth there too, so I dropped by to check out the Cozzia Qi and the new Cozzia QiSE. Although it was hotter than blazes in Las Vegas, the experience with the massage chairs was quite beneficial.

I had recently ordered the new Brio massage chair from Furniture For Life (FFL), the parent company of Inada USA, Positive Posture, and Panasonic USA, for both of my showrooms, but was eager to sit on this latest creation from the mind of Cliff Levin, the President of Inada USA and FFL. I suspect that since L-tracks and foot rollers are all the rage in the massage chair industry, and since no Japanese massage chairs have those features, Cliff took it upon himself to find one for his company. And, find one he did. He outsourced the manufacturing of the chair to a reputable factory in China but much of the nuance and specs of the chair came directly as a result of the input from Cliff and FFL. The  resulting product, the Positive Posture Brio, was impressive to me.

I spent my time at the Inada booth with Ian Hays and D’Ondre Black. D’Ondre gave me the chair demo with explanations of the chair functions, while Ian and I talked shop about the industry and business. They were great and made me feel right at home. Thanks fellas!

It is a 3D L-track massage chair with a similar feel to what you would come to expect from an Inada product. The overall feel of the chair was very good, reminiscent of a Japanese-made chair. It was a relatively quiet chair and the quad rollers offered a good, intense spinal massage. We will have our floor models in our showrooms this week and I will then be able to offer a more detailed and meaningful review. You can check it out, along with features, specs, and images, here on my website…

Positive Posture Brio massage chair

Cozzia Qi massage chair
Cozzia Qi
Cozzia QiSE
Cozzia QiSE

My visit to Cozzia was equally as enjoyable, as I chatted with John Cribbs, Vice-President of National Accounts for Cozzia. I finally got the chance to see the Cozzia Qi and their first L-track chair, the new Cozzia QiSE. The Qi was being used for some company videos so I couldn’t sit on it, but I did get a chance to sit on the QiSE. It is a good L-track with some cool functions. It is also a pretty sharp looking chair. The Qi is a special looking chair and I was told that within 60-90 days it will come packed in 3 boxes instead of 1, so that now it will fit into pretty much all doorways (which it can’t do currently because of it’s 36″ width). Hopefully we’ll have one or both of these chairs in our showrooms within the next month or two.

Great visit this last week with some great people. Stay tuned for detailed reviews in the near future.

Dr. Alan Weidner

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Cozzia Qi & Cozzia Qi SE Massage Chairs

Cozzia massage chair
Cozzia massage chair
Cozzia Qi massage chair
Cozzia Qi

Within the last year or so, Cozzia introduced a new model, called the Cozzia Qi massage chair, which has garnered quite a bit of attention since it’s foray into the US market. I would get calls or emails about it all the time asking me if we 1.) knew much about it and, 2.) if we carried it. I regretfully had to say that “No” to both inquiries. I knew that the Qi was running at about $10,000, which seemed to me to be outrageous for a Chinese-made chair, but since that time, we have seen the Human Touch Novo XT, which I also thought was quite highly priced for a Chinese-built massage chair, become a very popular selling model. It was priced higher because of the US contribution to design and engineering that comes from Human Touch and seems to be worth the price, according to results. The new Qi has design and engineering input from USA and Japan, which probably has also contributed to the higher pricing of the chair as well.

Well, we recently became retailers for the Cozzia Qi massage chair and have just added the chair to our website. It indeed is priced at $9999, but it is quite a unique chairs in a number of ways, which I will go over with you now.

4D Vario Motion Mechanism
4D Vario Motion

1. 4D Vario Motion Mechanism – Most chairs nowadays boast of having a 4D feature, which is basically a depth adjustment for the roller system which can increase or decrease intensity of the roller massage plus a speed adjustment (the 4th D or dimension). But, this Qi model has a dial on the right arm rest that makes it very easy to adjust the vertical, horizontal, and/or in and out movement of the rollers. All other chairs that we carry have different buttons for depth and roller position. Does this mean that the Qi could be the first chair that can adjust width of the kneading mode? Well, we’ll see once we’ve experienced it.

Body Sensor
Body Sensor

2. Self Diagnostic Program/Chair Doctor Program App – When you sit in the chair, you can grip the body sensor, which is located on the left arm rest by the remote control pedestal. This sensor measures your body biometrics, including variables like perspiration and tension. This is in addition to the more traditional body scanning technology which determines the height of the user’s shoulders and location of the skull. From what I understand, this Self Diagnostic Program will continue to read your biometrics throughout the massage session and alter the massage experience according to those findings. Pretty cool, eh?

3. Heated Rollers – The only other massage chair that I’m aware of that has heated rollers is the Panasonic MA73 and MA70. Rather than a hidden heating pad in the back, the actual rollers are heated which provides heat throughout the entire length of the 32″ roller track.

iPad App
iPad App

4. iPad Integration – Use the iPad to download the app from The App Store and run your super cool Qi from the tablet. This is similar to the Ogawa Smart 3D massage chair, which provides a Samsung Tablet which also acts as the chair’s remote control.

A warning about the Cozzia Qi – The chair comes in one box that is 36″ wide at it’s narrowest point. If you have a doorway or stairwell that is smaller than 36″, you will most likely not be able to get the chair through those passageways. You might want to consider another model if this applies to your home or business.

I mentioned the Cozzia Qi SE in the title of this article. It is Cozzia’s first L-track chair and will be available in August 2017. I will discuss this chair in detail once we learn more about it, but the basic features of this chair include 3D L-track (again, they call it 4D, but it is 3D with a speed adjustment) with a Vario Motion Mechanism like the Qi, space saver, tablet driven with app, and a pretty sleak body styling. I have been told that it will be priced at $6499. More to come!

Dr. Alan Weidner

P.S. Give us a “Like”, “Share”, or “+1” and leave me a comment or question below to share what you learned or ask any questions, so other folks can benefit from this material.