Last Thursday we had a film crew come into our modest massage chair showroom to film footage for some new TV commercials that will be airing next month. We also recorded some of the footage in a beautiful home to show just how dandy these chairs can look in a residential setting.
It was a long day as we started at 6:30 a.m. and didn’t finish until after 5:00 p.m. We had to arrange for the “talent” to be there at certain hours of the day and my two sons showed up to move the chairs wherever the director asked them to go. Murphy’s Law also participated in the day’s events, as the air conditioner of our store malfunctioned and poured water through the ceiling tiles onto one of the chairs we were using in the shoot!
You’d be amazed at the work that goes into a 30 second commercial, from scripting to filming to editing to strategizing (is that a word?). It will be interesting to see the finished product in a couple of weeks. The director has a vision of what they can see the commercial looking like, but for those of us who are just “there” to do what we are told, it is hard to see the forest for the trees and even have any idea of what the ad will look like.
When we have the commercials done, I’ll post them on our site, of course, for your perusal. These ads will only be on local Salt Lake channels, so don’t expect to see them in your town.
I’m very grateful for the folks who put in so much time and effort into making something like this work. To be honest, it is a big investment and there is quite a bit of risk involved. Even before one sale is made, thousands of dollars are spent on planning, production, editing, and countless other things. But, you just keep your fingers crossed and hope that the right message is hitting the right target market.
Here are some photos of the day’s activities…