I have seen a lot of change in the massage chair industry since I purchased my first massage chair almost two decades ago. I’ve seen arm airbags, foot rollers, L-tracks, calf rollers, BlueTooth, voice activation, apps and tablets, aromatherapy, air ionizers, and even head massage features come to market since cutting my teeth in the industry.
My first massage chair was a Human Touch HT-125. I purchased it for my chiropractic clinic in 2003 and my patients immediately loved it. Back then, Human Touch was the only game in town in terms of volume US distribution of massage chairs. I saw some Panasonic and Sanyo massage chairs back then, as well as the odd Inada massage chair, but I honestly can’t remember much more than that.
Fast forward to today and not only are there seemingly countless brand names out there, but also endless models at your disposal. And, then there are more and more off-brand (or what I have heretofore called “no-name” brand) chairs in the market. It has become so saturated with chair choices that customers are getting more and more confused. I totally get that!
Off-Brand Massage Chairs
I have spoken ad nauseum about the differences between the brand name and off-brand name choices, so I don’t want to talk about that here. The intent of this article is to help you understand who’s who in the brand name massage chair universe here in the USA.
The market is currently being inundated with cheap, off-brand massage chair choices, but I am not as familiar with them as I am with the reputable brand name lines that I have chosen to only carry. I am just as confused as you all are. Ootori, Beauty Health, Real Relax, Slabway, Zarifa, Relaxon, iRest, Bosscare, Kahuna, Medical Breakthrough, Massage Medik, Fujimi, Fujita, etc., etc., etc. Oh, man, the list goes on and on. Different names slapped on the same types of chairs coming from the same kind of factory. Everyone trying to make a buck off of a relatively vulnerable customer base.
Brand Name Massage Chairs
So, let’s talk about the reputable name brands (if you’d like to know what I consider a “reputable name brand”, download my free book, “Buyer Beware” at this link – https://www.massage-chair-relief.com/free/). Let me help you understand a bit about how the major brand names shake down in terms of who’s who in the industry.
- Furniture For Life owns and/or distributes the following brands: OHCO, Positive Posture, D.Core, and Panasonic.
- OTA owns and/or distributes Osaki, Titan, Apex, Ador, Amamedic, and Inada.
- Cozzia owns Cozzia, Ogawa, JPMedics, Brookstone, Ergotec, and Homedics chairs.
- Infinity owns the Infinity, Kyota, and Sharper Image brands.
- Daiwa owns the Daiwa brand and models.
- Human Touch owns Human Touch and the Perfect Chair, but also owns the Relax the Back company, a channel of distribution for the Human Touch chairs.
- Orest owns Orest and Health Mate chairs.
- Johnson Wellness owns Synca Wellness and Inner Balance brands. They also, as of a couple of years ago, now own the factory that builds the Synca JP1100 models in Japan.
- BodyFriend owns BodyFriend chairs.
- Luraco Technologies owns the Luraco brand and chairs.
This is the breakdown of the brand name massage chair market at the present time. For the most part, these are very solid companies with some staying power. Things change from year to year, like distributorships, but this is a pretty good layout of the landscape. I can tell you that at least one of the companies listed above is working on a new line of chairs. Who knows what else is coming in the next year or so, in terms of brands and/or models. I’ll keep you posted as I learn more.
Dr. Alan Weidner
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