Inada Sogno and Inada Yume Going Up In Price!
The latest news from Inada is that their chair prices will increase on February 1, 2012. The price increase doesn’t surprise me, as they have increased their prices each year since the Inada Sogno was introduced to the market (and it still continues to outsell everything else!).
What surprises me is the amount of the increase this time around. Regarding the Inada Sogno Dreamwave massage chair, it has always been around a $200 jump in price each year. This year the price will jump from $6999 to $7799! Yeah, I know…kinda shocking. But, apparently the US dollar is still very weak against the Japanese Yen and weakening so relative manufacturing costs continue to climb.
The leather Sogno price will increase to $8999 from $7999.
The new Inada Yume, which just came out in May of this year, will jump from $5499 up to $5999.
All I can say is that I hope their prices go down when the US dollar gets stronger! It is interesting to me that the Panasonic and Sanyo chairs that are manufactured in Japan have held their pricing for the last 3-5 years. I wonder if they will ever go up in price, like the Inada chairs have. If they do, you can be sure I’ll be the first to break the news to you.
So, bottom line is if you are thinking of getting a new Inada massage chair, order soon so that you get in on the current pricing schedule. If you snooze, you will definitely lose ($800 on the Inada Sogno and $500 on the Inada Yume).
It is the holiday season, so go get your massage chairs now.
Dr. Alan Weidner
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