Hollywog, a Tennessee-based maker of wearable pain relief products recently launched a groundbreaking smartphone-controlled product. The retail price of the new WiTouch Pro Bluetooth TENS Therapy device is $49.95. The WiTouch Pro is worn underneath the clothes on the user’s lower back where it delivers stimulation pain therapy. The product is used with the WiTouch Pro App and allows users to choose four different pain relief programs with 15 intensity levels. Hollywog offers a similar device called the ModPod, which is for treatment of chronic and acute neck pain.