The new DreamWave M.8 line of massage chairs hit the market in January with a bang at the Consumer Electronic Show in Las Vegas. The DreamWave M.8 model has very quickly become one of our top selling models. I’d like to explain the new DreamWave line up as it exists today to help you keep everything straight with the new product introductions. Plus, this article will also clarify the “relationship” of the new DreamWave name and the Inada name.
A History Lesson
Let me take you through some of the history of Family Inada, Inada USA, up to the present DreamWave brand. Back in 2006, Family Inada began a relationship with Cliff Levin to become the sole distributor for their chairs in the USA. Thus began Inada USA with Cliff Levin as it’s president. Two short years later Family Inada & Inada USA introduced the iconic Inada Sogno massage chair to the US market. One of the many unique features of that industry-changing model was the figure-8, side-to-side/up-and-down seat movement which Inada described as “Dreamwave technology.” Eventually, the chair was upgraded in 2015 and Inada USA simply named it Inada DreamWave (in part because folks had trouble pronouncing and spelling the word “Sogno”). Today that chair is still built in Japan by Family Inada and is now known as the DreamWave Classic.
The DreamWave Name
The term “DreamWave” is the brainchild of Cliff Levin. He suggested to Inada that they trademark/register the term DreamWave when that name was originally applied to the Inada Sogno model. Inada declined to follow that recommendation, so Cliff officially registered the trademark in the USA and in many other countries around the world.
He has since owned that name although it has heretofore been closely associated with Family Inada because of the popularity of the DreamWave Classic that was built my Inada.
The DreamWave M Series
Mr. Levin used his trademarked term, “DreamWave”, as the cornerstone of an entirely new line of chairs, centered around the M Series, which, as I mentioned above, was formally introduced at CES in January of this year. The M Series are models that he and his company have been developing and working on for over 2 years. It employs features commonly sought after by the US consumer, but that were never employed by Family Inada (or, might I add, by any Japanese chair maker), like foot and calf rollers, zero gravity positioning, BlueTooth connectivity, and an L-track roller technology.
Currently, there are two models in the M Series: The M.8 and the M.8LE, the LE being a limited edition of the M.8, including genuine leather exterior upholstery and a luxurious suede interior.
Even though they are made in Japan, the DreamWave brand and it’s associated M Series models have nothing to do with the Family Inada factory.
Hopefully, you will find this article helpful in explaining the evolution of the DreamWave brand.
Dr. Alan Weidner
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