DreamWave, Sogno, & Inada – What’s Going On?

DreamWave M.8 massage chair

DreamWave M.8
DreamWave M.8 Massage Chair

The new DreamWave M.8 line of massage chairs hit the market in January with a bang at the Consumer Electronic Show in Las Vegas. The DreamWave M.8 model has very quickly become one of our top selling models. I’d like to explain the new DreamWave line up as it exists today to help you keep everything straight with the new product introductions. Plus, this article will also clarify the “relationship” of the new DreamWave name and the Inada name.

DreamWave Classic
DreamWave Classic Massage Chair

A History Lesson

Let me take you through some of the history of Family Inada, Inada USA, up to the present DreamWave brand. Back in 2006, Family Inada began a relationship with Cliff Levin to become the sole distributor for their chairs in the USA. Thus began Inada USA with Cliff Levin as it’s president. Two short years later Family Inada & Inada USA introduced the iconic Inada Sogno massage chair to the US market. One of the many unique features of that industry-changing model was the figure-8, side-to-side/up-and-down seat movement which Inada described as “Dreamwave technology.” Eventually, the chair was upgraded in 2015 and Inada USA simply named it Inada DreamWave (in part because folks had trouble pronouncing and spelling the word “Sogno”). Today that chair is still built in Japan by Family Inada and is now known as the DreamWave Classic.

The DreamWave Name

The term “DreamWave” is the brainchild of Cliff Levin. He suggested to Inada that they trademark/register the term DreamWave when that name was originally applied to the Inada Sogno model. Inada declined to follow that recommendation, so Cliff officially registered the trademark in the USA and in many other countries around the world.

He has since owned that name although it has heretofore been closely associated with Family Inada because of the popularity of the DreamWave Classic that was built my Inada.

The DreamWave M Series

Mr. Levin used his trademarked term, “DreamWave”, as the cornerstone of an entirely new line of chairs, centered around the M Series, which, as I mentioned above, was formally introduced at CES in January of this year. The M Series are models that he and his company have been developing and working on for over 2 years. It employs features commonly sought after by the US consumer, but that were never employed by Family Inada (or, might I add, by any Japanese chair maker), like foot and calf rollers, zero gravity positioning, BlueTooth connectivity, and an L-track roller technology.

Currently, there are two models in the M Series: The M.8 and the M.8LE, the LE being a limited edition of the M.8, including genuine leather exterior upholstery and a luxurious suede interior.

Even though they are made in Japan, the DreamWave brand and it’s associated M Series models have nothing to do with the Family Inada factory.

Hopefully, you will find this article helpful in explaining the evolution of the DreamWave brand.

Dr. Alan Weidner

P.S. Give us a “Like”, “Share”, or “+1” and leave me a comment or question below to share what you learned or ask any questions, so other folks can benefit from this material.

#dreamwavem8 #m8

4 Replies to “DreamWave, Sogno, & Inada – What’s Going On?”

  1. Dr. Weidner,
    “Even though they are made in Japan, the DreamWave brand and it’s associated M Series models have nothing to do with the Family Inada factory.”

    This is 100% a false statement, the new Dreamwave chairs are not made in Japan, they are built in China at a factor named
    Comtek.
    Please don’t buy into these lies, your so much better than promoting this outright propaganda.

    1. Hi, Michael
      Thanks for your comments. Good to hear from you. Cliff has stated that a good portion of the DreamWave components are made in China, with assembly, QC testing, and some components manufactured in Japan. We both know that there isn’t any “Made in Japan”, “Made in America”, or “Made in Korea” chairs that are 100% made in those countries. Except for the Luraco i7+ components, which are made in Taiwan, all of the Made in Japan chairs have Chinese components. Only “Made in China” chairs are 100% made in that country! I guess the real question that begs answering is what constitutes and justifies the statement “Made in Japan”. I don’t know if that is a legal issue or some general consensus issue, but it would be nice to know.
      dr. w.

        1. Hi, David
          Thanks for your comment. Good to hear from you again. We had originally been told that it (along with all of their Japan models) is 100% Japanese-made, but have since learned that non-critical components are from China. Apparently, this is common practice among all massage chair companies that claim “Made in USA” or “Made in Japan” or “Made in Korea”. Some companies, like the manufacturers of the Osaki Japanese chairs, use far less chinese components than other companies, but apparently they all use some to one degree or another.
          dr. w.

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