CES and Massage Chairs – 2018

CES 2018

I once again had the pleasure of attending the Consumer Electronics Show in Las Vegas last week to check up on the latest massage chairs. Although there was really only one new model from our list of suppliers on display this year, it was still a blast to be there and feel the energy of the show. CES is a major event in the electronics world and it is packed with people, wall to wall, in every venue.

The weather was delightful, as it usually is in Las Vegas at this time of year, but inside is where the adventure was. I had the opportunity of touching bases with some old friends from Inada, Panasonic, and Luraco. It is always wonderful to reacquaint with colleagues from these great companies.

Panasonic, now under the quality umbrella of Furniture For Life (along with Inada, Positive Posture, and Varier), introduced the new MAJ7. This is the first Japanese designed/engineered massage chair that has foot rollers! I enjoyed the chair quite a bit…and the foot rollers were formidable. It looks an awful lot like the MA73/MA70, but it feels a bit bulkier and more padded. It felt very “cushy” when I first sat in it. It also preserves some of the well-liked features of the MA73, i.e. innovative arm airbag massage, heated rollers, and great segmental stretching programs. It also adds a “Core” auto program and the ability to adjust the intensity of airbags independent of each other (most other chairs only allow a gross, systemic change of air pressure to all airbags). I also found the roller massage to feel more vigorous and deeper than that of it’s predecessors.

The ottoman cannot be rotated to hide the calf and foot wells. Other than that, the chair is pretty similar to the MA73. No surprises. It comes in 3 colors: black, brown, and beige. It will be on our website in the next week or so and will be priced at $9995.

Infinity had two booths but only had their Riage X3 model at both booths. Human Touch had a small 10 x 10 booth that only displayed the Novo XT, which is a great chair to display if it is the only one you’re showing. Inada displayed their DreamWave flagship model, while Luraco brought all their models, including the newly released 3D L-track Legend model, the flagship iRobotics 7, and “Sofy”, their offering for a coin operated chair and home theater chair.

Positive Posture had their upgraded Brio. They have made some subtle programming changes to the original Brio after input from our staff. Originally they had the chair set up so that the intensity of the airbags and the depth of the 3D rollers were linked to the same intensity adjustment button. They have separated those functions. Also, originally the user could not turn on the rollers independent of the airbags in the manual settings. That has been fixed as well.

Here is the the video from my CES visit…

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