I received a letter from one of my massage chair clients last week and I thought I’d share his letter and my response with you:
Hi Dr Alan,
My chair arrived in good time and good shape. It was easy to assemble as you described.That said, your emails are clearly part of your sales deal, you’re using a lot of sales pressure to move the chairs that are actually shipped from the supplier, not your showroom or stock. Maybe you’re confident that it works on Americans, but I’m not sure that I’m to confident that all of your repetitive emails to interested parties are actually doing you a lot of good. I automatically resist sales pressure as soon as I detect sales insincerity or generic email reminders that sound like you just wrote them but are obviously rehashed.I only bought from you, almost reluctantly, after doing some significant online research. I actually found the chair $900 cheaper than the price I paid you, cheaper than the websites that I sent you to reduce my price, but didn’t trust them or the lack of information that they gave. The $900 was probably worth spending if your word is as you say it is… I really don’t understand why you aren’t still a practicing chiropractor after spending all that time training and learning such wonderful knowledge. People need your abilities if you’re any good at it, someone else could take the call from the office. Any sales person can sell chairs.Looking at the list of published satisfied customers, I can’t really be bothered adding further comments apart from the fact that the Panasonic chair I bought works well, it’s used up to an hour a day and is working well in keeping this aging ex-pat Australian rancher in Texas functional. It’s not as good as a similarly priced machine that I rode in Australia http://www.cardiotech.com.au/massage- but this isn’t Australia. That seemed to be a machine with much more finesse for the same money, but then, my impression has to be subjective.chair/index.html So, Dr Alan, “you can talk about anything you want. The chair, the customer service, anything you want”, do I get my lollipop for being honest? I’ll be seriously impressed if you use this comment as it is written, unedited…
Regards,Ralph(completely unedited, by the way)
Hi, Ralph
“…your emails are clearly part of your sales deal, you’re using a lot of sales pressure to move the chairs that are actually shipped from the supplier, not your showroom or stock. Maybe you’re confident that it works on Americans, but I’m not sure that I’m to confident that all of your repetitive emails to interested parties are actually doing you a lot of good. I automatically resist sales pressure as soon as I detect sales insincerity or generic email reminders that sound like you just wrote them but are obviously rehashed. “
“I only bought from you, almost reluctantly, after doing some significant online research. I actually found the chair $900 cheaper than the price I paid you, cheaper than the websites that I sent you to reduce my price, but didn’t trust them or the lack of information that they gave. The $900 was probably worth spending if your word is as you say it is… I really don’t understand why you aren’t still a practicing chiropractor after spending all that time training and learning such wonderful knowledge. People need your abilities if you’re any good at it, someone else could take the call from the office. Any sales person can sell chairs.”
So, I started a website business thinking that I could maybe make a couple of hundred bucks each month to help with the mortgage. Well, it turned into so much more than that. We knew we had something special here.We had to choose one or the other, so we went with the website. I absolutely love what I am doing now. I might mention that within a month of selling my practice, back in 2008, my lower back pain, shoulder pain, and wrist pain were gone! (maybe I wasn’t going to the chiropractor enough!!). I am still able to use my knowledge when consulting with shoppers and clients. Most of them have some sort of musculo-skeletal complaint for which I can give some advice. I still use my chiro knowledge almost every day in the massage chair business.
www.massage-chair-relief.com



