Posts Tagged ‘inada sogno dreamwave plus’

Price Increase Coming For Popular Inada Massage Chairs!

Tuesday, December 29th, 2009

We just learned today from Inada USA that they will be increasing their prices on their famous Sogno Inada massage chair to $6799 from the current price of $6499 on February 15, 2010. The i2A massage chair price will increase from $3299 to $3799 on that same date. This is a big deal to us. We are very eager to see how this affects the amazing response we have seen on the very popular Sogno massage chair since it was introduced to the U.S. market in February 2008. The Inada Sogno has been, by far, our most popular seller and price has been an issue with many of our customers. I am interested to see if the popularity of the chair outweighs price sensitivity in this economy.

I have been so pleasantly surprised to see how massage chair sales have remained strong for us during this economic downturn. Well, this price increase will be an interesting “test” for you, our massage-chair-relief.com visitor. You never know how folks will respond until you test a variable. Price is a very important variable to test…something that most people are sensitive to, in one way or the other. Some people will think the price too high and will bow out of the market for this model. Others will see the price increase as a contributing factor to enhanced exclusivity that this product already enjoys. I will be so interested to see the consumer’s response to this. I will report on  it later next year once I have a good feeling for how it is going.

Dr. Alan Weidner
www.massage-chair-relief.com

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Inada Sogno vs. Inada Doctor’s Choice 3A Massage Chairs!

Monday, December 28th, 2009

Inada Sogno Dreamwave Plus massage chair

I received an email from a visitor to our site asking about the differences between the Inada Sogno Dreamwave massage chair and the new Doctor’s Choice 3A massage chair by Inada. I assume we will be getting a lot of questions about these two chairs in the future, since the Doctor’s Choice 3A chair was just released this month (December 2009) and will surely raise the eyebrows of many a massage chair shopper.

Below is the question from and answer to this gentleman’s inquiry:

Question:

Hi Alan,
Could you please email the brochure on the 3A.
Could you please advise briefly of the pros and cons of each model?  (Sogno vs. 3A)
Yours truly,
James

Answer:

Hi, James
Thanks for your inquiry.
There are no brochures for this chair yet.

Here are the differences and similarities between the Sogno and the
Doctor’s Choice 3A massage chairs:

1. Sogno has the full arm massage; 3A has only hand massage.
2. Sogno has cervical traction unit with air bag massage on neck and
air bag massage on shoulders (trapezia).
3. Sogno has dreamwave technology in the seat, where the seat moves

Doctor's Choice 3A massage chair

from side to side in a figure 8 and up and down, through the use of
airbags; the Doctor’s Choice 3A has airbags in the seat that inflate
under the buttock and along the bottom/side of the thighs.
4. Sogno has thigh airbags that massage the Iliotibial bands; the
Doctors Choice 3A has the same airbag system described in #3 above.
5. Sogno is a larger, more contemporary looking chair; 3A is smaller
in size and looks more like a traditional massage chair.
6. Doctor’s choice 3A chair has the shoulder airbags that are designed
to hold the shoulders back when the rollers go up the thoracic spine;
Sogno does not have this feature.
7. Roller mechanism is similar in both chairs.

8. Both have a full, comprehensive, on-site 3 year manufacturer warranty.
9. Doctor’s Choice 3A comes in black color; Sogno comes in slate, chocolate, and creme colors.

You can check out the Doctor’s Choice 3A massage chair at
www.inada-3a-massage-chair.com.


I hope this helps. Feel free to call me at 801-651-2026 or email me
back with further questions.

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Sogno Standard Massage Chair To Be Discontinued July 1, 2009 + Better Warranty + A Personal Note!

Saturday, June 13th, 2009

We just received notification from Inada on Friday that they will be discontinuing the Standard version of the Sogno massage chair. The success of the Sogno PLUS and lack of sales of the Standard version facilitated this action. To be honest, I have never sold a Standard model in the year or so since the chairs were released. And, I must say that we sell many, many of the Inada Sogno PLUS models. To quote their newsletter, here is what Inada had to say about the massage chair change:

“We have learned that having two similar models of Sogno has caused some confusion for dealers and consumers alike. We expect this confusion to abate rapidly with the discontinuation of the standard model.”

So, the bottom  line is that in the last month, Inada USA has discontinued 3 chair models: the D-5 Robo Massage Chair, the D-6 Robostic, and the Sogno Standard model. Let’s see what chair they come out with next. I know, for a fact, that they have been working on some different models, one of which I have seen…and I’ve got to tell you, it is cool! Can’t wait!! I’ll keep you posted the moment I can tell you anything without getting in trouble.

Another important thing that Inada alluded to in the newsletter was that their warranty has changed…FOR THE BETTER!! Here are the changes:

1. On-site service has been increased from 3 months to one year.
2. Factory service has been eliminated and replaced with upgraded on-site service.
3. Customers receive full coverage when they purchase a floor model that has been on our store floor for 6 months or less.
4. On-site service has been added for floor models that have been on display for more than 6 months.

Not bad, eh? Good company…good warranty. Makes sense!Dr. Weidner on Sogno massage chair with fruit bouquet

ON A PERSONAL NOTE: I hope you don’t mind this personal tidbit, but at the showroom yesterday I received a special delivery from my wife for our 27th anniversary (June 12, 1982). So, I sat down on my favorite Sogno PLUS massage chair, holding the fruit bouquet from my favorite person, Mona, and had Steffanie, our corporate sales manager take a pic of me with both in tow.  I thought I’d share it with you.

Have a great weekend!

Dr. Alan Weidner
President
www.massage-chair-relief.com

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